Billed as “the original Swiss sports watch” Alpina is destined for what surely is sports watch country.
Australia has long been known as sports watch territory; witness the success of Rolex, Tag and Omega whose steel-bracelet timepieces have proved popular over the decades and can be worn around the clock, workplace to watering hole, bar-mitzvah to beach.
Joining the throng is Swiss brand Alpina who like to describe their timepieces as “the original Swiss sports watch”.
Hardly a supportable claim one would have thought, but one they back by citing the introduction in 1938 of an Alpina 4 model that met four sporting requirements: anti-magnetism, water-resistance, anti-shock properties, and a stainless steel case – and was proved on the wrists of adventurers in the Alps.
The Geneva-based brand launched in 1883 and is today under the patronage of Frederique Constant who have entrusted local operations to Lion Brands in Melbourne.
Alpina’s focus is on neat-looking timepieces with in-house mechanical movements. The line-up indeed includes a sporty new Alpina 4 range with chronograph and GMT variants and even a tourbillon, although for which sport such a complication is needed is unclear.