Hublot presents a fabric-based Classic Fusion collection

What do you get when you mix the watchmaking expertise of Hublot, the creativity of Italia Independent through its founder Lapo Elkann, and the input of the Italian tailor Rubinacci?

Hublot fusion
L-R: Luca Rubinacci, Lapo Elkann and Hublot chief executive Ricardo Guadalupe.

According to Hublot the result is a perfect summation of its line ‘The Art of Fusion,’ a watch to suit the resolutely style-conscious by incorporating fabrics with bold houndstooth and tartan patterns.

 Hublot fusion

Hublot says that style-maker Lapo Elkann has been frequently named  “the most elegant man in the world” (ahem) and in this latest collaboration his creative team, practiced at customising everything from Ferraris to helicopters, were invited to unleash their decorative skills on otherwise standard Classic Fusion models.

Hublot fusion

For its part the venerable House of Rubinacci has dressed everybody from the Duke of Kent to singer Bryan Ferry, not to mention the Fiat-owning Agnelli family, of which Lapo Elkann is a member.

Hublot fusion

The tailor holds an extensive collection of fabrics in its archives including more than 60,000 square metres of houndstooth, tweeds and other cloths.

Hublot fusion

It was here that the collaborators found a collection of tartans—squared coloured wool weaves from the 1970s—that they have incorporated into the chronograph range shown here.

Hublot fusion

“I chose these fabrics thinking about the costumes that we make for Lapo Elkann,” says Rubinacci. “I began with the extravagant colours of a vivid tartan with a sporty tone, then a more traditional houndstooth—in the style of an Italian gentleman—that I wanted in black and white, the colours of his favourite team Juventus F.C. I didn’t think that it was possible to put wool on the straps and dial of a watch, but Hublot managed it and the result is better than I could have hoped for. We have achieved a balanced watch, with a pattern effect that is neither too bold nor too light.”

Hublot fusion

How do we rate the Italia Independent Classic Fusion Hublot models? The perfect watch for the dandy and those for whom flamboyant style is paramount.

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