IWC at Watches & Wonders – ladies first, then gentlemen

IWC_Portofino Midsize_IW459101

Highlight; the launch, with Cate Blanchett in attendance, of the Portofino Midsize range.  These 37mm models, in 17 variations priced from $7000 to just on $50,000, represent the brand’s first foray into female territory.

IWC Portofino photo shoot
Cate Blanchett, front, at the IWC Portofino photo shoot

IWC also showed three new 40mm Portofino models cased in white or red gold, each with diamonds decorating the bezel. Reverting to familiar masculine territory, IWC showed a Big Pilot “Little Prince” edition (1000 pieces, about $19,000) plus Pilot’s Chronograph editions titled The Last Flight and sporting silicon treated cases in platinum, gold and titanium (from $17,400.

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