You wouldn’t believe what happened on a race track near Madrid: Cristiano Ronaldo and Jenson Button dribbling, passing and shooting footballs… from behind the wheels of McLaren race-cars.
This unbelievably “extreme” sport became a mind-blowing reality when TAG Heuer turned the famous Circuito del Jarama into a gigantic football pitch. The two TAG Heuer boys had a total gas showing us, with great flair and at ridiculously high speeds, just what “Don’t Crack Under Pressure” really means. Drifts and co-driving experience for CR7; shots, donuts and slaloms for the Formula One champion. It was a super-charged, super-fun mix of two sporting worlds. Perhaps even the genesis of an entirely new sport. Carball, anyone? Foot-mula 1?
Jean-Claude Biver, their number one fan, was on hand to raise the checkered flag. “What an amazing day,” said Biver, who is the president of the LVMH Watch Division. “Cristiano Ronaldo and Jenson Button have incredible guts and drive. Don’t crack under pressure means something very powerful to them both. We definitely share a mindset.”
The two TAG Heuer legends tracked times on the legendary Carrera Calibre 1887 chronograph. They were also given some seriously expensive toys to play with: a McLaren P1 race-car for CR7, football’s two-time Balon d’or winner; and a McLaren 650S for Formula One Champion Jenson Button. Cristiano proved as agile in the driver’s seat as he is on the field, shifting, accelerating, passing to Jenson’s front fender as it gunned down the wing, deftly turned on a dime and “kicked” the ball into the net.