Girard-Perregaux goes for steel with new customers in mind

Expect to see this Girard-Perregaux on the wrists of younger professionals who want a watch that suggests timelessness.

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The 1966 wears close to the wrist thanks to a depth just less than 9mm.

Girard-Perregaux’s gorgeous 1966 time-teller has been beyond the reach of many thanks to its casing of gold or platinum, but now there’s a steel-cased version for those with simpler tastes.

What could be more appropriate for a watch that’s a hallmark of simplicity? The announcement follows hot on the heels of a visit to our shores by CEO Antonio Calce, the former Corum man now in charge of the 224-year-old GP, who revealed the brand would be looking to steel for a new range to be launched next year at Baselworld.

But the world waits for no man it seems, and here we have one of GP’s most iconic models looking a treat in stainless, losing none of its appeal and, in fact, broadening it.

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View the goods through a sapphire case-back.

Priced from $10,930 on a leather strap, expect to see it mushroom on the wrists of younger professionals who want a watch that doesn’t shout excess, but rather suggests timelessness.

A bracelet version is also available – for a thousand dollars more – but why would you ruin such a delightful timepiece by mounting it on metal?

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The 1966 spans 40mm, wears close to the wrist thanks to a depth just under 9mm and is powered by a self-winding in-house movement visible through a sapphire case-back. Yes, you can admire it doing its thing, but it’s the front of the watch you’ll be relishing most thanks to those classic looks.

Our verdict? It’s gold for the steel GP.

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