No strap, no buckle: no mistaking an icon

Georg Jensen Vivianna

Designed half a century ago, this unique wrist-piece has been given a makeover you’d hardly notice. That’s what’s clever about it. Georg Jensen is rightly famous for one watch – the Vivianna designed by Vivianna Torum Bulow-Hube, Sweden’s first internationally acknowledged silversmith, in the 1960s. It’s a masterwork of minimalism with no numbers and the one-piece, case-and-bangle design doing away with the need for any kind of strap or buckle. It’s said Torum Bulow-Hube wanted a watch that suggested we shouldn’t be slaves to time. In a new take Georg Jensen is offering the Vivianna with mother-of-pearl and beaten-silver effect dials along with delicate diamond-bezel versions. Also new, gold rather than the traditional silver for a 34mm mirror dial version.


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