Blancpain was on hand in New York for the National Geographic Society’s announcement of a major expansion of its Pristine Seas campaign.
Four years back the brand was the first company to get behind the original plan to protect the planet’s most species-rich marine areas, and the aim now is to convince governments to safeguard 20 new locations covering more than 2 million square kilometers of ocean.
Setting aside areas that are off-limits to commercial fishing and mining in order to preserve their biological importance is an approach similar to national parks created on land.
If fulfilled, it will help countries meet the United Nations Convention on Biological Diversity’s target of protecting 10 percent of the world’s oceans by 2020.
Blancpain is not the only watch brand concerned with the bigger picture. IWC links Aquatimer dive models with the conservation of the Galapagos Islands, Omega’s Planet Ocean GMT supports the GoodPlanet Foundation’s marine environment work, and Oris has concerned itself with the Great Barrier Reef.
For that we give them a big tick, and hope the politicians show some ticker too.