TAG Heuer


TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs. Long-lasting partnerships with motor racing teams and charismatic ambassadors drive it to break with watchmaking conventions, and, as a consequence, master time with unparalleled precision. The brand’s motor racing DNA, as well as the amazing athletes who belong to its dream team, reflect its core values of teamwork, mental strength, courage and ambition. Its slogan, DON’T CRACK UNDER PRESSURE, is far more than a claim–it is a mindset.


TAG Heuer News

  • Cara Delevingne and TAG Heuer: the it girl and the it brand

    Skate park or red carpet? Sneakers or stilettos? Ravishing smile or funny face? Difficult choices to make, which is why TAG Heuer takes it all and chooses Cara Delevingne — the most disruptive It Girl of the moment — as its new feminine ambassador. She has a massive social media presence, is up for everything, […]

  • Alonso joins McLaren- Honda

    A trio of aces together again on the same track, the Formula One World Champion embarks upon a new phase with McLaren-Honda in which the 30th anniversary of the collaboration between the motor racing team and TAG Heuer is commemorated. Daring, fast, always going further… The latest addition to the McLaren-Honda team is also the […]

  • Forever Young: Watersports & TAG Heuer

    The Aquaracer is a must-have design object modeled upon the great Heuer aquatic watches of the past, beautiful to the eye and a pleasure to wear. It is a sports chronograph developed to meet the extreme requirements of professional watersports, it is the most resistant and reliable timepiece of its generation. It is both casual […]

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TAG Heuer Events

Cristiano Ronaldo Meets Jenson Button at Jarama Circuit, Spain

You wouldn’t believe what happened on a race track near Madrid: Cristiano Ronaldo and Jenson Button dribbling, passing and shooting footballs… from behind the wheels of McLaren race-cars.

This unbelievably “extreme” sport became a mind-blowing reality when TAG Heuer turned the famous Circuito del Jarama into a . . .